Skip to content

Bobby Matos

 

Bobby Matos HeadShot-1

 

About Me

 

I started under the cowling in 1984 — halfway through high school, turning wrenches on Mercury and Johnson/Evinrude outboards, trained at McFatter Technical College and the OMC Outboard Technical Center. Fourteen years as a technician taught me how these engines are built, how performance evolves, and how to win national and international championships.

 

In 1990 I raced with Team USA alongside driver Don Johnson on Mercury power, running the new VI drive. In 1991 I navigated for August Busch IV's Bud Dry Racing Team. By 1992 I was Chief Technician for the Mercury-powered Brooks Athletic Shoes team that won the World Offshore Championship, testing and capturing engine and drive data at Mercury's Lake X and Fond du Lac facilities.

 

After that season, we went international. In 1996 I built the Spirit of Norway Offshore Race Team's new facility in Oslo, Norway — a world-class winter workshop, and using Lamborghini's Italy as a satellite facility. That dual-location setup let the team compete across 30+ countries in Europe, Scandinavia, and the Middle East, winning the 1998 UIM World and European Championship.

 

Norway taught me how to build a facility; Austria taught me how to build a business. Heron Robotunits trained me at their Dornbirn, Austria HQ — engineering, manufacturing, sales, and marketing — on the factory floor and in the boardroom, not a classroom. Ireland was the final exam: launching their first international plant in Killaloe. Best MBA I never paid for.

 

In 2001 I brought those business skills home and founded Gulfstream Marine, leading an 8-person field sales team and building the dealer, distributor, and OEM network that launched Anchor Lift in America. When that line went direct, I built my own: Nautilus Marine Group, taking an anchoring system from concept through Asian manufacturing to OEM launch — winning the 2011 IBEX Innovation Award.

 

At Lippert, I've managed key OEM, distributor, and dealer accounts across Florida and the Southeast — CWR, Lewis Marine, MarineMax, OneWater, Galati Yachts, Bertram, Intrepid, Yellowfin, Invincible, and Cigarette — part of a 200+ dealer, distributor, and builder network built nationwide. I can still communicate with a technician in their language and speak to a dealer, distributor, or OEM principal in theirs.

 

Four decades in the marine industry: a world and international offshore championship, an IBEX Innovation Award, and a 200+ dealer network built from scratch. My Mantra: success hinges on making your customer the hero.

 

                                              EXPERIENCE

 

Lippert - Product Specialist

Elkhart, IN 2022 - 2026

  • First 3 years I successfully established and managed key distribution partnerships and dealer accounts for SE region. CWR & Lewis Marine are our trusted partners in selling to renowned dealers such as MarineMax, OneWater, and Galati Yachts across various categories. I took charge of driving sales growth by formulating strategic plans, executing impactful promotional activities, and fostering strong relationships with dealers in the SE region. Last 19 months I managed Florida builders (Bertram, Intrepid, Yellowfin, Invincible, Cigarette and Barker to name a few) with the full range of Lewmar, Taylor Made Glazing and SureShade solutions.

Lewis Marine - District Manager

Largo, FL • 2020

  • Restructured inventory and logistics organizational framework, improving operational efficiency and sustaining our competitive advantage in the Tampa region.
  • Played a pivotal role in the executive management team to strategize and address challenges related to business expansion, demonstrating strong problem-solving and strategic planning skills.
  • Leveraged leadership skills in working to reorganize and revamp the Largo facility, resulting in improved productivity and operational efficiency through barcoding and SOPs.
  • Managed large-scale transactions and oversaw inventory control, financial management and organizational skills.
  • Enhanced customer satisfaction by applying effective management strategies in daily supervision of the Largo employees and facility, demonstrating Servant Leadership management abilities.

Glenn-Mar Marine Supply - CEO

Largo, FL • 2019

  • Acquired Glenn-Mar Marine Supply with investor backing, increased profits 12% in the first six months through process streamlining, and sold the business to Lewis Marine — a full acquire-improve-exit cycle completed inside a single year.
  • Directed technology and process improvements that reduced waste and improved operational efficiency while preparing the business for sale.

Dark Horse Marine — Founder

Clearwater, FL • 2013 - 2019

  • Founded a direct-to-consumer e-commerce business selling anchoring equipment and marine accessories — built the storefront end to end and grew it into a self-sustaining revenue stream.
  • Personally ran Google Ads, SEO, and demand generation — digital skills that translate directly to dealer co-op advertising and lead-generation programs — while gaining first-hand insight into how boaters research and buy.
  • Divested my interest in the business in 2019 ahead of acquiring Glenn-Mar Marine Supply, ensuring no conflict between the two operations.

 

CEO — Nautilus Marine Group

Clearwater, FL • 2009 - 2013

  • Founded the company to bring an anchoring system of my own design to market, applying the dealer, OEM, and category knowledge built over the prior decade — a bet that produced the 2011 IBEX Innovation Award-winning Nautilus windlass.
  • Developed and implemented a comprehensive business plan that included conducting market research, devising a marketing plan, formulating a pricing strategy, and addressing legal and financial issues.
  • Managed intellectual property rights by filing patents, copyrights, and trademarks.
  • Showcased strong leadership skills by hiring, training, and managing personnel to align with the company's objectives and culture, both in US and Asia.
  • Leveraged engineering and design skills to create a IBEX award-winning windlass system, while also managing the development of packaging and marketing materials for the entire product line.
  • Exhibited excellent negotiation and supplier management skills during regular trips to Asia to source and negotiate deals with stainless steel and electrical component suppliers, ensuring cost-effective procurement and timely delivery.
  • Oversaw all aspects of operations, demonstrating a keen ability to multitask and prioritize effectively, which ensured smooth business operations and contributed to the company's success.

Gulfstream Marine — Founder & Principal

Clearwater, FL • 2001 - 2006

  • Founded a marine sales and distribution company bringing international manufacturers into the US market — market-entry strategy, warehousing, and distribution for lines with no domestic presence, anchored by the US rights to the Anchor Lift line.
  • Recruited, trained, and managed a field sales team of eight representatives while owning the full P&L, and built the dealer, distributor, and OEM network that launched the Anchor Lift brand in America from a standing start.
  • Exited the line in 2005 when Anchor Lift went direct and closed the company on my own terms in 2006 — then spent 2007-2008 designing the Nautilus anchoring system and sourcing Asian manufacturing partners for the 2009 launch.

 

Heron Robotunits - Consultant

Guernsey, Channel Islands • 1998 - 2000

  • Spearheaded the international expansion plan for Heron Robotunits of Dornbirn, Austria, after hands-on training at their headquarters across engineering, manufacturing, sales, and marketing.
  • Sited and stood up the company's first international facility in Killaloe, Ireland — location strategy, workflow design, IT network, and pneumatic assembly systems, run on JIT and KANBAN inventory control.
  • Translated the company catalog and website from German to English and trained staff on Alu-Cad structural engineering software.
  • Conducted US market research on competitors and market share, recommending the optimal location for a future American facility.

 

Team Manager — BRG Racing

Oslo, Norway • 1996 - 1998

  • Led the team to victory in the 1998 UIM European Championship and the 1998 UIM World Championship.
  • Managed the crew, all equipment purchasing, and global logistics for $4 million in race equipment — negotiating DHL and SOS Global air freight contracts and tracking ATA carnets across European borders.
  • Surveyed, sited, and gave final approval for the team's new race facility in Oslo.
  • Ran the data program — installing race telemetry and analyzing test results against the data acquisition system — and test-drove the boat in the driver's absence.

Marine Technician — Outboard & Offshore Racing

Florida • Europe • 1984 - 1998

  • Began as an outboard technician in 1984 while still in high school; factory-trained on Johnson/Evinrude at the OMC Outboard Technical Center and worked extensively on Mercury outboards.
  • Chief Technician for the Mercury-powered Brooks Athletic Shoes offshore team that won the 1992 World Offshore Championship — working directly with Mercury at Lake X and Fond du Lac on race motor development and Kiekhaefer VI drive data capture.
  • Built the service-department and dealer-side perspective that still shapes how I sell, train, and support product today.
ACCOMPLISHMENTS
  • 2011 — Won the IBEX Innovation Award for the Nautilus Windlass Design, a project I led from concept selling to OEM and distribution channels.
  • 2009 - 2012 — Led US and Asian team all aspects of a full anchoring system, including design, engineering, manufacturing in Asia, and marketing to OEM's like Yellowfin, Edgewater, Everglades, SeaVee, Century Boats, and Regal Boats.
  • 2003 — As a member of the DeSantis Chevrolet Racing Team, I contributed to our victory in the World Offshore Championship, leading in areas of strategy and team coordination.
  • 1999 — Led the strategic planning and execution for Heron Robotunits' first expansion facility in Killaloe, Ireland, demonstrating my ability to lead in international business development and operations.
  • 1998 — Managed the Spirit of Norway Offshore team, powered by Lamborghini V12 motors, to the UIM World & European Offshore Championships.
  • 1992 — As Chief Technician for our Mercury-powered Brooks Athletic Shoes Offshore Racing Team, led the technical effort behind our World Offshore Championship victory — capturing race motor and Kiekhaefer VI drive data with Mercury at Lake X and Fond du Lac.
  • 1991 — Raced as Navigator for the Bud Dry Offshore Racing Team with August Busch IV and Jeff Soffer.
  • 1990 — Campaigned with Team USA alongside driver Don Johnson and throttle-man Richie Powers.

PERFORMANCE HIGHLIGHTS

  • Member of Team USA Racing Team; collaborated with high-profile drivers and industry figures in competitive offshore racing environments.

  • Partnered with Mercury Marine technicians at Lake X and Fond du Lac to capture performance data for race motors and the Kiekhaefer VI drive system.

  • Raced as Navigator for the Bud Dry Racing Team with August Busch IV and Jeff Soffer.

  • Managed Spirit of Norway Racing Team to UIM Championship, overseeing a Lamborghini V12-powered team with full operational and leadership responsibility.

  • Implemented Data Acquisition and Telemetry systems to monitor and optimize performance at the highest level of competitive racing.

SUCCESS COMES FROM INNOVATION AND SERVING OTHERS

AWARD WINNING WINDLASS