Bobby Matos

About Me
I started under the cowling in 1984 — halfway through high school, turning wrenches on Mercury and Johnson/Evinrude outboards, trained at McFatter Technical College and the OMC Outboard Technical Center. Fourteen years as a technician taught me how these engines are built, how performance evolves, and how to win national and international championships.
In 1990 I raced with Team USA alongside driver Don Johnson on Mercury power, running the new VI drive. In 1991 I navigated for August Busch IV's Bud Dry Racing Team. By 1992 I was Chief Technician for the Mercury-powered Brooks Athletic Shoes team that won the World Offshore Championship, testing and capturing engine and drive data at Mercury's Lake X and Fond du Lac facilities.
After that season, we went international. In 1996 I built the Spirit of Norway Offshore Race Team's new facility in Oslo, Norway — a world-class winter workshop, and using Lamborghini's Italy as a satellite facility. That dual-location setup let the team compete across 30+ countries in Europe, Scandinavia, and the Middle East, winning the 1998 UIM World and European Championship.
Norway taught me how to build a facility; Austria taught me how to build a business. Heron Robotunits trained me at their Dornbirn, Austria HQ — engineering, manufacturing, sales, and marketing — on the factory floor and in the boardroom, not a classroom. Ireland was the final exam: launching their first international plant in Killaloe. Best MBA I never paid for.
In 2001 I brought those business skills home and founded Gulfstream Marine, leading an 8-person field sales team and building the dealer, distributor, and OEM network that launched Anchor Lift in America. When that line went direct, I built my own: Nautilus Marine Group, taking an anchoring system from concept through Asian manufacturing to OEM launch — winning the 2011 IBEX Innovation Award.
At Lippert, I've managed key OEM, distributor, and dealer accounts across Florida and the Southeast — CWR, Lewis Marine, MarineMax, OneWater, Galati Yachts, Bertram, Intrepid, Yellowfin, Invincible, and Cigarette — part of a 200+ dealer, distributor, and builder network built nationwide. I can still communicate with a technician in their language and speak to a dealer, distributor, or OEM principal in theirs.
Four decades in the marine industry: a world and international offshore championship, an IBEX Innovation Award, and a 200+ dealer network built from scratch. My Mantra: success hinges on making your customer the hero.
EXPERIENCE
Lippert - Product Specialist
Elkhart, IN 2022 - 2026
- First 3 years I successfully established and managed key distribution partnerships and dealer accounts for SE region. CWR & Lewis Marine are our trusted partners in selling to renowned dealers such as MarineMax, OneWater, and Galati Yachts across various categories. I took charge of driving sales growth by formulating strategic plans, executing impactful promotional activities, and fostering strong relationships with dealers in the SE region. Last 19 months I managed Florida builders (Bertram, Intrepid, Yellowfin, Invincible, Cigarette and Barker to name a few) with the full range of Lewmar, Taylor Made Glazing and SureShade solutions.
Lewis Marine - District Manager
Largo, FL • 2020
- Restructured inventory and logistics organizational framework, improving operational efficiency and sustaining our competitive advantage in the Tampa region.
- Played a pivotal role in the executive management team to strategize and address challenges related to business expansion, demonstrating strong problem-solving and strategic planning skills.
- Leveraged leadership skills in working to reorganize and revamp the Largo facility, resulting in improved productivity and operational efficiency through barcoding and SOPs.
- Managed large-scale transactions and oversaw inventory control, financial management and organizational skills.
- Enhanced customer satisfaction by applying effective management strategies in daily supervision of the Largo employees and facility, demonstrating Servant Leadership management abilities.
Glenn-Mar Marine Supply - CEO
Largo, FL • 2019
- Acquired Glenn-Mar Marine Supply with investor backing, increased profits 12% in the first six months through process streamlining, and sold the business to Lewis Marine — a full acquire-improve-exit cycle completed inside a single year.
- Directed technology and process improvements that reduced waste and improved operational efficiency while preparing the business for sale.
Dark Horse Marine — Founder
Clearwater, FL • 2013 - 2019
- Founded a direct-to-consumer e-commerce business selling anchoring equipment and marine accessories — built the storefront end to end and grew it into a self-sustaining revenue stream.
- Personally ran Google Ads, SEO, and demand generation — digital skills that translate directly to dealer co-op advertising and lead-generation programs — while gaining first-hand insight into how boaters research and buy.
- Divested my interest in the business in 2019 ahead of acquiring Glenn-Mar Marine Supply, ensuring no conflict between the two operations.
CEO — Nautilus Marine Group
Clearwater, FL • 2009 - 2013
- Founded the company to bring an anchoring system of my own design to market, applying the dealer, OEM, and category knowledge built over the prior decade — a bet that produced the 2011 IBEX Innovation Award-winning Nautilus windlass.
- Developed and implemented a comprehensive business plan that included conducting market research, devising a marketing plan, formulating a pricing strategy, and addressing legal and financial issues.
- Managed intellectual property rights by filing patents, copyrights, and trademarks.
- Showcased strong leadership skills by hiring, training, and managing personnel to align with the company's objectives and culture, both in US and Asia.
- Leveraged engineering and design skills to create a IBEX award-winning windlass system, while also managing the development of packaging and marketing materials for the entire product line.
- Exhibited excellent negotiation and supplier management skills during regular trips to Asia to source and negotiate deals with stainless steel and electrical component suppliers, ensuring cost-effective procurement and timely delivery.
- Oversaw all aspects of operations, demonstrating a keen ability to multitask and prioritize effectively, which ensured smooth business operations and contributed to the company's success.
Gulfstream Marine — Founder & Principal
Clearwater, FL • 2001 - 2006
- Founded a marine sales and distribution company bringing international manufacturers into the US market — market-entry strategy, warehousing, and distribution for lines with no domestic presence, anchored by the US rights to the Anchor Lift line.
- Recruited, trained, and managed a field sales team of eight representatives while owning the full P&L, and built the dealer, distributor, and OEM network that launched the Anchor Lift brand in America from a standing start.
- Exited the line in 2005 when Anchor Lift went direct and closed the company on my own terms in 2006 — then spent 2007-2008 designing the Nautilus anchoring system and sourcing Asian manufacturing partners for the 2009 launch.
Heron Robotunits - Consultant
Guernsey, Channel Islands • 1998 - 2000
- Spearheaded the international expansion plan for Heron Robotunits of Dornbirn, Austria, after hands-on training at their headquarters across engineering, manufacturing, sales, and marketing.
- Sited and stood up the company's first international facility in Killaloe, Ireland — location strategy, workflow design, IT network, and pneumatic assembly systems, run on JIT and KANBAN inventory control.
- Translated the company catalog and website from German to English and trained staff on Alu-Cad structural engineering software.
- Conducted US market research on competitors and market share, recommending the optimal location for a future American facility.
Team Manager — BRG Racing
Oslo, Norway • 1996 - 1998
- Led the team to victory in the 1998 UIM European Championship and the 1998 UIM World Championship.
- Managed the crew, all equipment purchasing, and global logistics for $4 million in race equipment — negotiating DHL and SOS Global air freight contracts and tracking ATA carnets across European borders.
- Surveyed, sited, and gave final approval for the team's new race facility in Oslo.
- Ran the data program — installing race telemetry and analyzing test results against the data acquisition system — and test-drove the boat in the driver's absence.
Marine Technician — Outboard & Offshore Racing
Florida • Europe • 1984 - 1998
- Began as an outboard technician in 1984 while still in high school; factory-trained on Johnson/Evinrude at the OMC Outboard Technical Center and worked extensively on Mercury outboards.
- Chief Technician for the Mercury-powered Brooks Athletic Shoes offshore team that won the 1992 World Offshore Championship — working directly with Mercury at Lake X and Fond du Lac on race motor development and Kiekhaefer VI drive data capture.
- Built the service-department and dealer-side perspective that still shapes how I sell, train, and support product today.
ACCOMPLISHMENTS
- 2011 — Won the IBEX Innovation Award for the Nautilus Windlass Design, a project I led from concept selling to OEM and distribution channels.
- 2009 - 2012 — Led US and Asian team all aspects of a full anchoring system, including design, engineering, manufacturing in Asia, and marketing to OEM's like Yellowfin, Edgewater, Everglades, SeaVee, Century Boats, and Regal Boats.
- 2003 — As a member of the DeSantis Chevrolet Racing Team, I contributed to our victory in the World Offshore Championship, leading in areas of strategy and team coordination.
- 1999 — Led the strategic planning and execution for Heron Robotunits' first expansion facility in Killaloe, Ireland, demonstrating my ability to lead in international business development and operations.
- 1998 — Managed the Spirit of Norway Offshore team, powered by Lamborghini V12 motors, to the UIM World & European Offshore Championships.
- 1992 — As Chief Technician for our Mercury-powered Brooks Athletic Shoes Offshore Racing Team, led the technical effort behind our World Offshore Championship victory — capturing race motor and Kiekhaefer VI drive data with Mercury at Lake X and Fond du Lac.
- 1991 — Raced as Navigator for the Bud Dry Offshore Racing Team with August Busch IV and Jeff Soffer.
- 1990 — Campaigned with Team USA alongside driver Don Johnson and throttle-man Richie Powers.
PERFORMANCE HIGHLIGHTS
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Member of Team USA Racing Team; collaborated with high-profile drivers and industry figures in competitive offshore racing environments.
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Partnered with Mercury Marine technicians at Lake X and Fond du Lac to capture performance data for race motors and the Kiekhaefer VI drive system.
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Raced as Navigator for the Bud Dry Racing Team with August Busch IV and Jeff Soffer.
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Managed Spirit of Norway Racing Team to UIM Championship, overseeing a Lamborghini V12-powered team with full operational and leadership responsibility.
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Implemented Data Acquisition and Telemetry systems to monitor and optimize performance at the highest level of competitive racing.
SUCCESS COMES FROM INNOVATION AND SERVING OTHERS
AWARD WINNING WINDLASS